When I lived in England I used to buy wine at Sainsbury's. Own brand - exquisite and often unusual European wines - that were extremely enjoyable and very reasonably priced. Just as well as I was on the dole most of that time. But it gave me my own wine buying rationale - good wines at low prices that steer well clear of fashion, and a strong dislike of a certain kind of wine snob.
Now Aldi has introduced its own line of wine, and, of course, being Aldi the price is rock bottom. But they are very good - and one could easily pay 50% to 100% more in a conventional grocery store or wine merchant. There's fine claret, and an exquisite Pino Grigio that in my opinion is the best of the lot, and a lot nicer than many more fashionable wines I have drunk at wine bars, dinner parties and restaurants. I have yet to try the latest addition, an Australian chiraz, but I have a bottle waiting to be opened. And as I do most my grocery shopping at Aldi, it is a treat to find these sitting there, displayed, as with all Aldi products, the minimum of glitz and hype.